SIWWAA is: Commitment
Wherever we pass, we undoubtedly leave footprints.
From the onset, we committed to having our footprints point in the right direction.
We have built shared stakeholder value into all critical aspects of the SIWWAA value chain, so that shared prosperity is created throughout the value chain.
We have pledged to build 100% traceable and transparent raw materials sourcing and production that proves provenance, working progressively to achieve as close as possible to 100% usage of valuable raw materials sourced exclusively from African raw material producers.
We have vowed to make intentional, incremental investments in the advancement of culture and the arts in Africa, and to forge strategic collaborations with the leading lights of Africa’s growing creative community.